MARKETING AND ADVERTISING

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Often considered an optional add-on, Marketing is an important and essential component of every organisation's overarching business strategy. Strategies should be designed to serve the unique needs of nonprofit or charitable organisations and amplify their impact on critical global and local causes. A well-conceptualised strategy can help drive awareness around a product, service, mission or goal on a scaled level. It can further help with brand awareness, credibility, attracting interest, as well as foster long-term customer and audience relationships.

Whether companies utilise paid advertising or not - in today's competitive business environment, it's essential to define and deploy a strong marketing strategy to help organisations stand out, increase awareness and drive non-marketing business goals. 

Implementing a successful marketing strategy that caters to organisational needs can include but is not limited to:

1. Storytelling strategies
2. Brand Awareness
3. Lead Generation
4. Content Marketing
5. Full-Funnel strategy approach
6. Paid and organic advertising
7. Measurement, tracking and optimisation

Lastly, charitable and nonprofit organisations can benefit from a palette of services and products that tech companies offer to charitable and nonprofit organisations free of charge. Resources and further information are oftentimes available upon request.